Clover Nutrition
Identity & Branding/Package Design (Mock Client) A Clover Nutrition is an all-natural herbal and cosmetics distributor who specializes is fine teas and organic skin care. For this project, I not only had to create a logo and identity system, but design product packaging as well. Because the majority of their products were geared towards women, I wanted to market Clover Nutrition in a more feminine light. I decided to implement a more neutral color palette while complimenting the femininity with saturated pinks, blush tones, and cool grays. I felt that a floral accent would best accompany the simplistic logo design and engage the female recipient. Within the identity system, I included a standard order form which can be easily folded into a pre-stamped and addressed envelope and a thank you note to accompany each delivery. The packaging consists of herbal loose leaf teas and a jar of their infamous facial moisturizer.