Kemosabi

Identity/Branding & Social Media Marketing Kemosabi In early 2019, a colleague and I were brought on to create and develop the brand of a local Hip-Hop artist, Kemosabi. Our goal was to build his brand identity and further develop his social media presence. We started by defining who Kemosabi was as an artist and storyboarding visuals that we and the artist felt aligned with his unique sound and message. From this, I was able to design his artist logo, two single covers, and various social media and marketing collaterals. Along with designing various graphics, I accompanied his team on every performance, ensuring proper photo and video footage was captured for future content creation. With my design skills and my colleague's artist management skills, we were able to develop a vibrant brand image for Kemosabi, giving him the platform he needed to further his music career independently. To date, Kemosabi's work can be found on all streaming platforms.

LOGO WORK

There were many original concepts, most of which never made it to scans. We wanted to create something original and clean, but still true to the hip-hop style. We played with the idea of creating a green slime lettering effect – grungy and oozing. While we liked this concept, we felt it would be more appropriate for graphic pieces and even future merchandise designs. After presenting these designs to Kemosabi, we narrowed it down to the barcode style logo. Once we settled on that concept, I took it to Adobe Illustrator.

Original logo sketches

FINAL LOGO DESIGN

Final logo (orange)

Final logo (black)

SINGLE COVER DESIGN

I was responsible for designing two single covers and accompanying social media strategies/content to promote the release of each song. I wanted to create something that represented the unique sounds of the two distinctly different songs while maintaining brand recognition. While the graphic styles differ, I used similar color palettes to tie the two together.

SOCIAL MEDIA PROMOS

Using Adobe After Effects, I was able to create a simple animation of the newly designed Kemosabi logo. The first animation (left) was used as a teaser to the second (right) which was then posted the day before release.

CONTENT PHOTOGRAPHY

Photos taken for various content & social media marketing purposes.

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