ABOUT
Holladay Ventures is a small start-up company dedicated to developing affordable housing in the Nashville area. As the marketing coordinator, I was responsible for all marketing and content initiatives. Not only was I hired to build out the entire marketing department from the bottom up, but I also led the development of several other brands formed under owner and CEO Evan Holladay.
I was able to build out processes and systems streamlining all marketing efforts, including but not limited to social media content strategy, creation, and scheduling; YouTube video production and editing; Podcast production and editing; email marketing; copywriting; website design and maintenance; and graphic design and branding.
My efforts planted Holladay Ventures at the top of Google Search results, produced several viral TikTok videos/reels, and prompted an extreme growth in followers across multiple platforms.
INSTAGRAM
As I managed Evan's Instagram account, I planned, curated, and created posts to help promote his personal brand, Holladay Ventures, and MONUMENTAL: the podcast.
Below are some sample graphics used to promote the vision and importance of affordable housing.
**not shown are personal imagery or curated content**
TIKTOK
Included are a few examples of my top-performing TikTok videos. I started this account with 0 followers and 0 posts. In less than 30 days, I grew Evan's followers by over 5,000. After that, the growth was exponential.
To view full TikTok, click on any of the thumbnails below.
YOUTUBE
The Evan Holladay YouTube channel housed "Real Talk" videos and Evan Holladay's MONUMENTAL podcast episodes.
I was responsible for coordinating, planning, producing, scheduling, and promo creation across all platforms. Below are examples of YouTube thumbnail design and a few sample promo graphics.
YOUTUBE THUMBNAILS CONVERTED FOR INSTAGRAM
MONUMENTAL: THE PODCAST
SOCIAL MEDIA PROMO GRAPHIC
PODCAST THUMBNAIL
WEBSITE DESIGN
as part of a website redesign/update, I was responsible for designing the "Blog" page and the "Deal criteria" page.
Below are the original drafts made using Adobe XD followed by a link to the active web pages.
CORPORATE RESUME DESIGN
Using Adobe Id, I created this corporate resume to send to potential investors or media outlets. This document became part of the Holladay Ventures media kit.
